If the 7 Series BMW or the New E-Class Mercedes are a great piece of design work, it is a result of nearly a hundered years of evolutionary design work.
The lastest models from these companies are an improvement on an earlier model that was already very refined design.
It would be quite unlikely that a designer given a 1950 model of the BMW as the base to improve upon (with no other new design input) could produce a design that looked like the 2010 model.
Big steps and jumps are indeed possible in design work but the basic nature of designing remains evolutionary.
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